The Impact of Instagram Followers on Your Brand’s Success

Instagram has become an effective marketing tool for companies in the era of social media supremacy. Establishing a strong presence on the platform can increase brand visibility, inspire consumer loyalty, and stimulate sales. Your number of followers is a significant metric usually connected with success. So, buying real Instagram followers can give your brand a major boost. 

But what impact can a large following create on your brand’s marketing success? And if having a large following is a big deal, how can you gain it? Knowing the importance and subtleties of this metric can answer all your questions.

Let’s explore Instagram followers’ impact on your brand’s success in this blog. We’ll also share how you can get more followers on Instagram and a lot more. So, keep reading!

Why is Instagram Important for Your Business?

Instagram offers a unique blend of visual storytelling and audience engagement that can be incredibly valuable for businesses. Here’s a breakdown of why Instagram is an important tool for your business.

Massive Reach on Instagram

Instagram has 2 billion active monthly users. Out of all these active users, 91% view videos weekly. This means that Instagram can help you access this large group of active users. It can give your brand just the exposure that it needs to succeed.

Instagram Drives Sales

Instagram ads are a great resource for driving sales on Instagram. When people see your ad, Instagram users will likely discover a good or service and also place an order. Moreover, Instagram is known to convert more than other social networking sites. So, if driving sales is your marketing goal, then Instagram is the best social media platform to work on.

Creative Storytelling

Instagram is a very photo- and video-centric platform. As a multimedia storyteller, it lets you be imaginative and leverage images and videos to highlight your brand personality. Over half of Instagram’s users claim their brand curiosity increases when they follow an Instagram Story view.                 

Deeper Audience Engagement

Among all social media networks, Instagram has the highest engagement rate. This means that there’s a higher potential for more people to engage with your brand’s post. It will eventually give your brand more recognition in the long run. 

How Can Large Following Impact Your Brand?

There’s no denying the initial appeal of a high follower count. It signifies brand popularity, creates an air of authority, and can influence potential customers. Here’s how a large following can impact your brand.

Social Proof and Credibility

Your company needs a strong Instagram following to help you look more credible or trustworthy. Most consumers check the follower count to decide a brand’s legitimacy. 

Increasing your Instagram follower count indicates to prospects that you have a large, devoted clientele. Your prospects will believe that most people find your company trustworthy for goods or services. So, a brand with a following will probably inspire trust in prospective consumers and get more attention. However, potential customers could doubt its validity and reputation if your brand has a small following. 

Increased Brand Awareness

Think of your large following as a megaphone for your brand. With more followers, a potentially wider audience gets to see your content. Every post you create reaches a larger pool of users. 

This increases the chances of people recognizing your brand and driving organic growth through discovery. The more people who see your content, the more likely they will remember your brand and seek it out later.

However, organic growth requires diligence and may take time, costing you a loss of substantial business opportunities. Buying real Instagram followers can give you that initial boost to gain a reputation. Opt for reliable websites like Ins Follow Pro and Statigr.am.

Better Visibility and Engagement

A large active Instagram following increases your impression and reach, thereby generating new paths for audience and engagement development. More followers means you can create higher engagement on your content. Regularly producing quality content on a profile with a larger audience might help guarantee that the followers’ growth cycle continues. 

Answer audience queries and comments queries to help raise engagement. Also, share at optimal times of day, promote video content, and utilize location tags and hashtags. Make sure you’re also creative with reels and stories.

Influencer Marketing Potential

On Instagram, influencers are like celebrities with highly engaged audiences. Brands with a substantial following become attractive partners for these influencers. Why? Because partnering with a relevant influencer allows you to leverage their established audience to amplify your brand message further.  

Influencers can promote your product or service to their followers. This enables you to reach a new demographic you might not have been able to connect with on your own. Collaborations like these can significantly boost brand awareness and potentially drive sales.

Wider Reach

With a sizable active Instagram follower count, the engagement rate of one post can be shockingly high. It will rank well on the search and explore tab and show, most importantly, on follower home feeds. It also raises the likelihood of drawing more new user participation. Small accounts need many posts to reach what a large account can with one.

Enhanced Brand Image 

In the social media world, perception is often reality. A high follower count on Instagram can contribute to a more polished and established brand image. It subconsciously tells potential customers that your brand is popular and trustworthy. This particularly benefits new brands trying to build a strong online presence. 

A large following can create an air of legitimacy and credibility, making you stand out from competitors. This will help you attract new customers who are hesitant to trust an unknown brand. However, remember, follower count is just one piece of the puzzle. A strong brand image is ultimately built on quality content, genuine interaction, and a commitment to customer satisfaction.

Strengthens Ties and Business Contacts

Gaining many Instagram followers might position you as an authority in your industry. The more followers you have, the more dependable and trustworthy your brand will seem. Having numerous active followers will enable you to create a community and close meaningful ties with them. From your fans, this can produce brand evangelists who distribute your goods or services to their local markets.

Building strong relationships with your followers requires understanding their values. You must also find your voice, connect with your audience, and promptly address their queries and complaints. A large Instagram following can open doors to more business opportunities and crucial partnerships with influencers.

Increases Sales

Gaining more followers can increase your exposure, boosting your sales, leads, and brand loyalty. A strong following enhances brand legitimacy and credibility, so users will likely trust your goods and services, boosting sales. 

A sizable, devoted, and active Instagram follower count can produce advocates for your company. This means free exposure for your company and an even larger audience reach. This will help attract more users and facilitate the conversion of your new followers into consumers.

How to Get More Followers on Instagram

Now that you know the importance of having a large following, you might want to know how to get them. We have researched and listed the top strategies to help users notice your brand.

1. Add Keywords to Your Username and Name

Instagram’s algorithm prioritizes search results that contain keywords in the username and name. 

• Username: This is your Instagram handle (@name). Keep it the same as your company’s name on other social channels to be easily recognizable.
• Name: This is your company’s or any name you choose. Add relevant keywords to improve visibility. 

For example, your brand name is Frauna, which is a clothing brand. You can include “clothing” in its Instagram name. This makes it easier for people searching for skincare brands to find them. Adding keywords helps potential customers quickly understand who you are and what you sell.

2. Optimize Your Instagram Bio

Your Instagram bio has only 150 characters, but it’s crucial to make a good first impression. It should include:

• A clear description of what you do or sell
• A touch of your brand’s personality
• A clear call to action
• A link to your website or another important page

Track which calls to action get the most clicks. Use tools to combine multiple links into one. Customize your Start Page to match your brand and track link performance.

3. Cross-Promote Your Instagram Handle

Promote your Instagram on other channels to increase your followers. Add your Instagram link to the following:

• Your website’s footer and sidebar
• Relevant blog posts
• Product packaging
• Marketing and transactional emails
• Email signatures
• Social media posts from team members
• Networking events and webinars using your Instagram QR code
• Bios on other social media platforms like TikTok and YouTube

A small Instagram icon or QR code is enough to guide people to your profile.

4. Find the Best Times to Post on Instagram

Post when your audience is online. There’s no universal best time, but you can use Instagram Insights to find your ideal times:

1. Go to your Instagram profile and click the hamburger menu (three lines) in the top right.
2. Tap ‘Insights’.
3. Click on ‘Total followers.’
4. Scroll down to ‘Most active times’. Check by hours for each day or specific days.
5. Buy Instagram Followers

While organic growth is ideal, some businesses buy followers to boost their numbers quickly. This can make your profile appear more popular and credible, which might attract even more followers. However, be cautious, as you may fall prey to a scam. Carefully research how to buy Instagram followers. 

Consider the following factors while you place your order from the best website to buy Instagram followers:

• Quality Over Quantity: Ensure the followers you buy are real accounts, not bots, as fake followers can harm your engagement rates.
• Reputable Services: Use reputable services to purchase followers to avoid any risks to your account.
• Balance with Organic Growth: Combine purchased followers with organic strategies to maintain genuine engagement and long-term success.

Buying followers can give your Instagram profile an initial boost. You can use that boost to create sustained growth. Contact a reliable service to buy followers that are real. 

How to Use Instagram Better

Although Instagram can boost your brand’s success, the competition is tough. To stand out, you need a clear strategy. Here are a few strategies to help you gain better results on your Instagram.

Include a Link to Your Site

Put your website link in your bio under your username and description. This drives traffic to your site. Always include a link to your online store or a special landing page in your posts.

Stay Consistent

Consistency is important. Your name, images, and videos should all have a common theme. Many top brands use the same photo filters to create a consistent look. This makes your brand look professional and easy to recognize.

Avoid Hard Selling

Show your products with interesting visuals without pushing customers to buy. Be creative with images to tell stories about your products and brand. Hard selling can hurt your credibility and drive customers away.

Include Hashtags to Widen your Discoverability

Hashtags are the keywords used to identify specific messages and topics of your social posts. With over one billion photos shared on Instagram every day, Instagram feeds change rapidly. Hashtags are the only identifiers that make your posts discoverable eternally.

Share Your Followers’ Tagged Photos on Your Account

Reposting photos of your followers associated with your brand is an effective way to engage with them. Nearly two-thirds of Instagram users feel honored when a brand mentions them.

Conclusion

Instagram followers are key to your brand’s success. A large, active following can increase your brand’s visibility, credibility, and customer loyalty. Use Instagram features like bio, hashtags, and consistent content to attract and keep followers who truly care about your brand. 

Remember, having many followers is good, but the quality of engagement matters more. Spend time understanding your audience, creating interesting content, and building a community that supports your brand. With the right approach, Instagram can help grow your brand and reach your business goals.If you’re looking to give your follower count a quick boost, check out Ins Follow Pro. They offer high-quality, real followers to help your brand stand out. Buy followers that are real, and start growing your Instagram presence today with Ins Follow Pro!