How To Find the Best Hashtags for Instagram Follower Growth

Navigating the world of Instagram hashtags can be a daunting task.

Yet, it’s a crucial part of your online marketing and Instagram growth strategy.

Understanding how to find and use the right hashtags can significantly boost your visibility. It can help you reach your target audience and grow your follower base.

In this guide, we’ll delve into the art and science of Instagram hashtags. We’ll explore how they work, why they matter, and how to use them effectively.

From researching relevant hashtags to tracking their performance, we’ve got you covered.

Whether you’re a seasoned Instagram user or a newbie, this guide will equip you with the knowledge to enhance your Instagram hashtag strategy.

Understanding the Power of Instagram Hashtags

Instagram hashtags are more than just a trend. They are a powerful tool for increasing your content’s visibility and engagement.

When you use a hashtag in your post, it becomes discoverable to users who follow or search for that hashtag. This means your content can reach beyond your existing followers to a wider audience.

But it’s not just about reach. Hashtags can also help you connect with your target audience. By using relevant and specific hashtags, you can attract users who are interested in your content, products, or services.

Moreover, hashtags can foster engagement. They encourage users to interact with your content, whether through likes, comments, or shares. This can boost your post’s ranking in the Instagram algorithm, further increasing its visibility.

So, understanding and leveraging the power of Instagram hashtags is key to your Instagram growth strategy.

Instagram post with hashtags

The Role of Instagram’s Algorithm in Hashtag Effectiveness

Instagram’s algorithm plays a crucial role in determining the effectiveness of your hashtags. It decides which posts appear in users’ feeds and in the search results for a particular hashtag.

The algorithm considers several factors. These include the popularity of your post, your relationship with the user, and the timeliness of your post. Using relevant hashtags can boost these factors, increasing your chances of being seen.

However, the algorithm also penalizes spam-like behavior. This includes using irrelevant hashtags, overusing hashtags, or using banned hashtags. So, it’s important to use hashtags strategically and responsibly.

In short, understanding Instagram’s algorithm can help you make the most of your hashtags. It can guide you in choosing the right hashtags, using them effectively, and avoiding practices that could harm your visibility.

Types of Hashtags: Branded, Community, and Trending

There are several types of hashtags you can use on Instagram. Each type serves a different purpose and can help you reach your Instagram growth goals in unique ways.

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Branded hashtags are specific to your brand or campaign. They can be your brand name, tagline, or the name of a product or campaign. These hashtags can help increase brand awareness and encourage user-generated content.

Community hashtags connect like-minded users around a specific subject. They are a great way to reach your target audience and engage with them around a common theme or interest. Examples include #fitnessaddict, #booklover, or #veganrecipes.

Trending hashtags are popular hashtags at a given moment. They can be related to current events, holidays, or popular culture. Using trending hashtags can increase your visibility, but they should be relevant to your post and audience.

Here are some examples of each type of hashtag:

  • Branded: #JustDoIt (Nike), #ShareACoke (Coca-Cola)
  • Community: #TravelGram, #InstaFood
  • Trending: #ThrowbackThursday, #MotivationMonday

<Examples of branded, community, and trending hashtags>

Remember, the key is to use a mix of these hashtag types to reach a wider audience and increase engagement.

Researching and Selecting the Right Hashtags

Choosing the right hashtags for your Instagram posts is crucial. It’s not about using the most popular hashtags, but the most relevant ones.

Start by brainstorming keywords related to your brand, products, or services. Think about what your target audience might be searching for.

Next, use Instagram’s search function to explore these keywords. Look at the top posts in each hashtag feed to see if they align with your brand and audience.

Consider the size of the hashtag. Larger hashtags may have more competition, making it harder for your post to stand out. Smaller, niche hashtags can help you reach a more targeted audience.

Finally, keep an eye on trending hashtags. If you see one that fits your brand, use it in a timely manner. But remember, relevance is key.

Here are some steps to follow when researching and selecting hashtags:

  1. Brainstorm keywords related to your brand.
  2. Use Instagram’s search function to explore these keywords.
  3. Consider the size and relevance of the hashtag.
  4. Keep an eye on trending hashtags.

by Diane Serik (

Utilizing Hashtag Analytics Tools

Hashtag analytics tools can be a game-changer for your Instagram hashtag strategy. They can help you find, analyze, and track the performance of hashtags.

Tools like Hashtagify, RiteTag, and Keyhole provide valuable insights. They can show you the popularity, trends, and engagement of different hashtags.

Using these tools, you can refine your hashtag selection and improve your Instagram growth strategy.

by Matt Artz (

Analyzing Competitors’ Hashtag Strategies

Looking at your competitors’ hashtag strategies can provide valuable insights. See what hashtags they are using and how they are performing.

Are there any hashtags they use consistently? Are there any branded hashtags they’ve created?

This information can help you identify potential hashtags to use in your own strategy. But remember, don’t just copy their strategy. Use this information as inspiration and adapt it to fit your brand.

Leveraging User-Generated Content

User-generated content (UGC) is a powerful tool for your Instagram hashtag strategy. Encourage your followers to use your branded hashtags in their posts.

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This not only provides you with free content but also increases your brand visibility. When users include your branded hashtag in their posts, their followers can see it too.

UGC can help build a sense of community around your brand and foster engagement. It’s a win-win for both you and your followers.

Best Practices for Hashtag Usage

Using hashtags effectively on Instagram is more than just adding them to your posts. There are certain best practices you should follow to maximize their impact.

Firstly, mix popular and niche hashtags. This is known as a hashtag ladder. Popular hashtags can increase your reach, while niche hashtags can help you connect with a targeted audience.

Secondly, keep your hashtags relevant. Irrelevant hashtags can confuse your audience and the Instagram algorithm.

Thirdly, update your hashtag list regularly. Trends change, and so should your hashtags.

Lastly, engage with posts that use the same hashtags. This can increase your visibility and foster community.

Here are some best practices for hashtag usage:

  1. Mix popular and niche hashtags.
  2. Keep your hashtags relevant.
  3. Update your hashtag list regularly.
  4. Engage with posts that use the same hashtags.

by Jon Tyson (

Number of Hashtags and Placement

Instagram allows up to 30 hashtags per post. But that doesn’t mean you should use all 30.

Research suggests that posts with 9 to 11 hashtags receive the most engagement. So, aim for this range.

As for placement, you can put hashtags in the caption or in the first comment. Both are effective, so choose what works best for your post layout.

Creating and Promoting Branded Hashtags

Creating a branded hashtag can boost your Instagram growth. It can increase your visibility and foster a sense of community.

Promote your branded hashtag in your bio, posts, and stories. Encourage your followers to use it in their posts.

Remember, your branded hashtag should be unique, relevant, and easy to remember.

by Arnel Hasanovic (

Avoiding Banned and Overused Hashtags

Instagram bans certain hashtags that violate its community guidelines. Using these hashtags can lead to reduced visibility or even a shadowban.

Also, avoid overused hashtags. They are so saturated that your post can get lost in the sea of content.

Always check the hashtags you plan to use. Make sure they are not banned or overused.

Measuring the Success of Your Hashtag Strategy

To know if your Instagram hashtag strategy is working, you need to measure its success. This involves tracking your hashtag performance and conducting A/B testing.

You can measure success by looking at the engagement rate, reach, and impressions of your posts. These metrics can give you insights into how well your hashtags are performing.

Remember, the goal of using hashtags is to increase your visibility and grow your follower base. So, if your metrics are improving, your strategy is likely working.

<Instagram post metrics showing engagement, reach, and impressions>by Nathan Dumlao (

Tracking Hashtag Performance with Instagram Insights

Instagram Insights is a powerful tool for tracking hashtag performance. It provides data on the reach and impressions of your posts.

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To access this data, go to the post you want to analyze and tap “View Insights”. Here, you can see how many people discovered your post through hashtags.

Regularly check your Instagram Insights. This can help you understand which hashtags are driving the most engagement.

A/B Testing to Refine Your Hashtag Choices

A/B testing is a method of comparing two versions to see which performs better. You can use it to refine your hashtag choices.

For example, you can create two similar posts with different hashtags. Then, track their performance to see which set of hashtags drives more engagement.

A/B testing can provide valuable insights. It can help you identify the best hashtags for your content.

Integrating Hashtags into Your Overall Instagram Content Strategy

Your Instagram hashtag strategy should not exist in isolation. It should be integrated into your overall Instagram content strategy. This ensures that your hashtags align with your content and help you reach your goals.

by Carl Heyerdahl (

Consider your content themes, target audience, and marketing goals when choosing hashtags. For instance, if you’re a fitness brand posting workout tips, use hashtags related to fitness, workouts, and health.

Also, remember to use your branded hashtags consistently across your posts. This helps increase brand recognition and encourages your followers to use your hashtags.

In conclusion, a well-integrated hashtag strategy can enhance your content’s visibility. It can help you reach your target audience and grow your Instagram following.

Conclusion: Evolving Your Instagram Hashtag Strategy

Instagram’s landscape is ever-changing, and so should your hashtag strategy. Keep an eye on Instagram’s updates and adapt your strategy accordingly.

Remember, the goal is not just to gain followers, but to engage with them. Use hashtags to foster conversations, build a community, and understand your audience better.

In the end, the best Instagram hashtag strategy is one that evolves with your audience, your content, and the platform itself. Stay flexible, stay informed, and most importantly, stay authentic.

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