How To Create A Cohesive Instagram Aesthetic That Attracts Followers

First impressions always count. And having on-brand Instagram aesthetics is key to turning visitors into potential followers

The good thing is that you don’t require a pro photographer, costly editing software, or a flawless, picture-perfect feed. 

As more people craft eye-catching content, you’ll need outstanding IG aesthetics. This article will explain tips to create a robust Instagram aesthetic to grow your follower count and more.

What Is Instagram Aesthetics?

The term “aesthetic” means beautiful (such as the Northern Lights or Blake Lively). On Instagram, your aesthetic isn’t just about the visuals but also the mood they create and the overall feeling (vibe) they give off.

One of the most important elements of an Instagram aesthetic is your color palette, which should be in your style guide. Choosing an eye-catching and cohesive color scheme helps you curate a specific aesthetic.

You can also use fonts, emojis, and spacing, which significantly contributes to the IG aesthetics

Instagram Aesthetics: Your Go-To Way for How To Get More Followers on Instagram

Wondering how to get more followers on Instagram? Although there are several workarounds, one tried and tested way is to work on your Instagram aesthetics

This is crucial because when someone lands on your Instagram page, the first thing they notice is your aesthetic – how your posts look together. That initial impression often shapes what people think of your brand. 

In other words, your Instagram aesthetic is how potential followers and prospects judge your brand. It can either attract new followers or drive them away based on how attractive and cohesive your aesthetic is.

A visually pleasing aesthetic makes people curious about your brand and encourages them to learn more. 

In addition, sticking to a consistent aesthetic helps your brand stand out. This means when your followers see your posts in their feed, they can easily recognize it. 

Moreover, a defined Instagram aesthetic also helps you in content creation efforts. With a clear visual theme to follow, you know exactly how to develop your IG posts and other content to get more engagement, including more followers.  

6 Tips To Create a Cohesive Instagram Aesthetic To Grow Followers

Nowadays, your IG page is like your resume, portfolio, and website rolled into one. 

You only have a few seconds to show who you are and why people should follow you. Having a compelling Instagram aesthetic can make users hit follow instead of leaving.

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Want to know how to get Instagram followers by making a lasting impression? Here’s a list of steps to kick things off.

Know What Your Brand Identity Is

A good part of the aesthetic will come from your brand identity. Consider your brand’s personality, tone, and values. Is it playful? Bold and daring? Adventurous?

To build recognition, make sure your Instagram grid aligns with your brand. Posting random content often creates confusion and disconnect. 

When it happens, users are hesitant to follow you. 

Identify the Target Market 

Instagram aesthetics help you attract both current and potential followers, so it’s crucial to generate content or posts that captivate and involve them.

Wondering how to do it?

First, understand what matters most to your target audience, such as what they appreciate about your brand, products, or services. 

Then, tailor your Instagram content/posts to reflect those aspects, connecting directly with your audience.

Select a Consistent IG Theme or Color Palette

Now that you have nailed down your brand identity and target audience, it’s time to craft your Instagram aesthetic. 

Building a mood board can be an excellent way to kickstart your creative juices and guide your feed’s appearance—whether with a color palette, consistent theme, or general vibe. 

Also, use a variety of textures, patterns, colors, and quotes to help you visualize the feed better. 

Tip: As your brand evolves, so will the color palette. You won’t have to limit yourself to a similar IG aesthetic forever – perform monthly check-ins to see if it requires an update. 

Maintain Your IG Aesthetic Via Feed, Stories, and Icon

Your aesthetic depends on various elements, from your IG icon (profile pictures) to story highlights. To ensure they all align with your brand, here are three ways to maintain a consistent aesthetic on your Instagram page:

  • Make Your IG Icon Match the Brand Aesthetic: One simple way to maintain a consistent look on your Instagram is to ensure your profile picture fits your aesthetic. Here’s why: If you’re an automotive influencer with an IG icon of a dog, users may get confused and click away. Having a profile picture that aligns with your theme helps visitors know what you’re into right away. You can also create your own picture that includes your brand colors or logo to stand out even more.
  • Curate Your Aesthetic Instagram Feed: When people visit your profile, the first thing they notice is your Instagram feed. Use similar filters, crops, and editing styles to keep it consistent. Also, include your brand colors, fonts, and textures to create a unique and captivating style for your feed.
  • Curate Aesthetically Pleasing IG Stories: When you work on your Instagram aesthetic, don’t forget your Instagram Stories. They don’t have to be flawless, but making them consistent can boost your brand and retain followers. Try using the same font or adding your brand colors with text or drawing tools.
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Build a Consistent IG Posting Schedule

Creating a regular posting schedule on Instagram can really make your profile pop. It helps your content stand out and makes it easier for your followers to recognize and engage with it. 

Here’s how you can set up a consistent posting schedule:

  • Decide How Frequently You Want To Post: Think about what works best for your audience and how often they expect to see new content from you. This consistency keeps your followers coming back for more.
  • Pick the Best Times To Post: Determine the best time to post on Instagram or when your followers are most active on the app. Posting during peak times can help attract more Instagram likes, comments, Instagram views or followers. 
  • Stick To Your Schedule: Once you have determined your posting frequency and ideal posting times, create a schedule and stick to it. This helps ensure you share content regularly and connect with your followers. 

Plan ahead

Planning ahead is crucial to craft an engaging visual aesthetic on Instagram. This approach helps you demonstrate your worth and attract followers right from the start. 

Many successful IG aesthetics are carefully organized and premeditated. Some users schedule their posts based on timeframes, such as seasons, months, or quarters. Others opt for thematic planning, focusing on specific content types. 

For example, they may consistently feature a particular product or event or arrange their posts in rows centered around topics such as quotes or food. 

This strategic planning contributes to maintaining a cohesive and appealing aesthetic.

Now that you know how to create a cohesive Instagram aesthetic that works, let’s explore some popular aesthetic ideas you can try. 

8 Instagram Aesthetic Ideas/Examples You Should Try 

From unedited yet curated content to blurry shots, we see a new trend of aesthetics emerging on Instagram. 

Need a little inspiration for how to get followers on Instagram using aesthetics? Listed below are the top 8 ideas to experiment with:

Unedited – Yet Curated

In 2024, authenticity is everything – imperfections and all. From celebrities and brands to influencers and everyday users, everyone is bandwagoning this aesthetic. They share batches of unedited videos and photos in carousel posts or reels. 

The concept is simple: you have to share what’s happening in your life in an unprocessed, raw way. It can be anything, such as random shots from your camera, roll, specific activities or events, or highlights from the week or month. 

Note: While unedited photo dumps are trendy and aesthetic, a little bit of curation can still make your post stand out!

Instagram’s In-App Fonts 

If you scroll through memes lately, you may notice that more posts use Instagram’s in-app fonts. 

Like many influencers and content creators, you can jazz up your memes with colorful text that fits your style, tone, and overall aesthetic.

Blurred Shots

Seeing double? You aren’t alone. This IG aesthetic is about blurry photography, from a gentle blur to intense action shots. 

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Want to give it a try? Add some movement when you take a photo next time, or use a popular blur editor to recreate the look.

The Reels Aesthetic

According to the DemandSage report, Instagram reels have more than 2 Billion monthly active users. Similarly,  the reel aesthetic has become increasingly popular. 

This stylized IG aesthetic usually includes a bunch of clips or photos set to trending audio, a cool filter, and a customized text overlay. 


If you’re not fixed on a specific IG theme, consider using the transition theme. This aesthetic allows you to blend colors every few posts. 

For instance, you can use a black theme and add beige touches to each post. From there, slowly bring in the next color, such as blue. 

Over time, your feed will smoothly shift between these colors, keeping it lively while maintaining a unified look.

Bright Colors

If your brand wants a playful or fun vibe, there’s likely no better way than to use bright colors in your Instagram feed.

Bright, vibrant colors help catch attention and add a cheerful touch, making them great for drawing in a younger audience.

One Color – Keep It Simple Yet Appealing 

A simple way to decide on a feed theme is by sticking to one color. This guides your creativity and gives a clean, cohesive look. 

It’s particularly attractive if you select an aesthetically calm, pleasing color such as pastel or soft pink. 


Vintage can be a striking and creative aesthetic that looks laid-back and artsy. While it may seem a bit vague, it is easily conjured. 

Try filters like Slumber or Aden on Instagram or experiment with third-party editing tools to create a soft, nostalgic effect similar to old Polaroid photos.

Scale Your Instagram Aesthetics and Get More Followers With Ins Follow Pro

Investing your time and detail into crafting your aesthetics can help your brand and improve conversion rates. 

No matter what aesthetic you select for your IG page, the key is to plan it carefully. It may take some time to come up with the perfect aesthetic, but once you do, you’ll be able to attract followers right away.

Want to step up your Instagram game? Along with aesthetics, you can boost your engagement if you buy real followers. Buying real Instagram followers can be tricky, as some websites offer fake followers. If you want genuine Instagram followers quickly, try Insfollowpro. They provide high-quality, genuine followers to make your brand stand out. Get real followers today and grow your Instagram presence with Ins Follow Pro!